New Global Product Range
Orica is a global leader in commercial explosives, and is currently rebranding it’s product range. We have identified consistent global product brands as an opportunity to be more efficient in our communications internally and externally with Customers and the global mining, quarrying and construction industries.
This major rebranding campaign has changed the way walk talk about our products. Our bulk systems, packaged explosives and initiating products
will now be branded in a clear and consistent way everywhere we operate. We’re confident this change will benefit both our customers and Orica by presenting one product language globally.
Our new global brand names and packaging will be easily identified, however there will be no changes to product performance and each product will still meet the same strict quality standards our customers expect. Consistent product branding will also deliver improved supply chain capability, efficiency and security of supply for Customers, and make it easier to select products based on market or application requirements.
In other words, every customer, no matter where they are in the world, should experience Orica in the same way. Each Customer, regardless of their size, will now have more access to the shared knowledge and expertise of mining, quarrying and construction operations from around the world. That’s the real Power of Partnership.
For more information about Orica’s new global packaged explosives and initiating systems, please visit our Products & Services area. New bulk systems brands are coming soon.